Partnering with Bloggers is a strategic and strong channel that small business owners are able to integrate into their marketing mix. Proactively contacting the business, the blog’s proprietor sends samples that are free to be reviewed on the channel of blog. Fast to the review where proportions of viewers see with the company’s Web site and make a purchase.
Research: Target bloggers who are involved in your Business and see whether their followers or readers match your customer profile. To penetrate the industry you may want to research blogs with a significant amount of traffic and readers.
Sign Up: Subscribe to their blog so you can get in touch with them about partnership opportunities. Bloggers are very receptive to sharing information about businesses’ services and products which are associated with their readers’ interests.
Provide Incentives: Invite them to write or video blog a review of your service or product by offering some type of reimbursement. You may provide samples, a service or product, a gift certificate or some cold hard cash to them. This is a win-win situation for both your company and the blogger. Please bear in mind it is the blogger’s responsibility to disclose what their reimbursement requirements are.
Capitalize the chance: Take advantage of all of the additional things you can do while partnering with a blogger. A partnership with a blogger can provide link building opportunities to you by getting the blogger post hyperlinks of the Web site of your company. This will allow their followers to go directly after viewing or reading the review. You can use this as an opportunity to expand your network by having their followers are referred by the blogger.
Stay True to your word: Do not attempt to make the most of a blogger and attempt to control what they write or say about your organization for their audience. They are entitled to their view and will present their followers feedback of service or your product.
Make sure your products or services are up to par: To guarantee good reviews, ensure that your products or services are of the best quality. If you know that something needs tweaking, do not bother using it is reviewed by a blogger since their inspection will be viewed by hundreds or even thousands of clients. A review that is poor will come back to haunt you sooner than later.
Keep In Touch: After performing one advertising or action with a blogger, ensure that you keep who are the top bloggers on your network and upgrade them on future promotions and new products or services. You are able to build and maintain and they may blog about your company a relationship that is wonderful. This may make them more inclined to recommend you to their followers, friends, and other bloggers.